Seven Best Practices to Make Your Banking & Financial Services Landing Pages Work Harder for You in 2024
As we start 2024, financial marketers face the same challenges as marketers the world over – continuing economic uncertainty and evolving changes in the digital advertising ecosystem will call for delivering bigger, better results with tighter marketing budgets. As...
SEO for Banks – 8 Strategic Best Practices for 2024
The digital marketing landscape is constantly evolving. And with search poised to transform with generative AI, we are often asked by our enterprise clients if continuing to invest in SEO is the right way to go in 2024, especially with overall marketing budgets...
Building a Customer-Centric Digital Customer Acquisition Strategy for Banks in 2023
2023 has been a year of flux for financial marketers. At iQuanti, we’ve seen many of our Fortune 500 banking and financial services clients needing to constantly adapt their marketing strategy in response to the evolving macroeconomic climate in the U.S. In a recent...
My iQuanti Journey: Discovering the Art and Science of Digital Marketing with Alexa Speed
For Alexa Speed, the world of digital marketing is a dynamic blend of art and science. “Data analysis is the science, and understanding people is the art,” she explains. Every day in her role as Paid Social Director at iQuanti, she is presented with the...