How Google Uses the SERP to Battle Fake News

How Google Uses the SERP to Battle Fake News

The battle between Google and its social media brethren is escalating by the day, as they try to compete for eyeballs and ad dollars. Aside from battling each other, these sites must also find ways to deal with fake news and the spread of disinformation that has...
How to Respond to Google’s March 2018 Core Algorithm Update

How to Respond to Google’s March 2018 Core Algorithm Update

There was an assumption made by digital marketers that Google updated its search algorithm in early March 2018. Now, the company has officially confirmed that it ran a “broad core algorithm update.” In a tweet, Google noted that some sites could gain or...
Want Your Business to Rank Locally: Follow These Steps?

Want Your Business to Rank Locally: Follow These Steps?

 Leverage These Local SEO Best Practices Imagine that you’re an organization that relies heavily on maintaining a strong local presence. Insert your brand name restaurant chain, bank, or insurance agency here. Over the last few months you’ve gone by the books and...
Google Answer Box Strategy: The Dos & Don’ts

Google Answer Box Strategy: The Dos & Don’ts

What is Google’s Answer Box? Google’s search engine results page (SERP) continues to evolve on a daily basis, incorporating new cutting-edge search technologies that are improving the search experience for users and creating new SEO standards for brands. SERP’s latest...
Are Americans starting to care less about Mom?

Are Americans starting to care less about Mom?

Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a look at how Google searches around Mother’s Day compared against Father’s Day during the relevant months in previous years. Looking at monthly U.S. search volumes in April and May for...