Blockchain to Bring Transparency to Digital Marketing
Blockchain has the potential to revolutionize digital marketing – offering better targeting for advertisers and increased transparency for consumers. That’s according to Wayne Cichanski, iQuanti’s senior director of search strategy. Here’s...
How Google Uses the SERP to Battle Fake News
The battle between Google and its social media brethren is escalating by the day, as they try to compete for eyeballs and ad dollars. Aside from battling each other, these sites must also find ways to deal with fake news and the spread of disinformation that has...
Assess How Your Mobile Site Can Be Improved With These Free Google Tools
Google just announced the release of two new mobile benchmarking tools: Mobile Scorecard Conversion Impact Calculator Both tools can be found here: httpss://www.thinkwithgoogle.com/feature/mobile/ The concept of both tools is to give marketers an idea as to how they...
How to Respond to Google’s March 2018 Core Algorithm Update
There was an assumption made by digital marketers that Google updated its search algorithm in early March 2018. Now, the company has officially confirmed that it ran a “broad core algorithm update.” In a tweet, Google noted that some sites could gain or...