The Marketing Implications of AI Adoption at Google
Google already applies AI across its business. As recently as February 2018, the company announced that it would start optimizing its AdSense product with the help of machine learning. What’s next for Google and AI? According to iQuanti product VP Ajay Rama,...
Analysis: Why Ad Blocking Makes Sense in Google Chrome
Even Google admits that some internet ads can be intrusive. In February 2018, the company announced that its Chrome browser would have ad blocking built in. Here, iQuanti vice president of search strategy Wayne Cichanski shares his thoughts on Google’s ad...
Blockchain to Bring Transparency to Digital Marketing
Blockchain has the potential to revolutionize digital marketing – offering better targeting for advertisers and increased transparency for consumers. That’s according to Wayne Cichanski, iQuanti’s senior director of search strategy. Here’s...
How Google Uses the SERP to Battle Fake News
The battle between Google and its social media brethren is escalating by the day, as they try to compete for eyeballs and ad dollars. Aside from battling each other, these sites must also find ways to deal with fake news and the spread of disinformation that has...