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The Massive Opportunity in AI-Powered Marketing

Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant...

Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers

Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But...

Could the Facebook Scandal Impact Small Business Marketing?

In the wake of the Facebook/Cambridge Analytica data scandal, the federal government is weighing the potential for more advertising regulation. That should be a concern for smaller businesses, iQuanti vice president of search strategy Wayne Cichanski says. Thus far,...

Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?

Google is now testing more Wikipedia content on its search engine results pages (SERPs). The goal, iQuanti director of search strategy Michael Bertini says, is to make SERPs more personalized and relevant. But the change is probably only temporary, Michael adds....

Analysis: Google’s Q1 2018 Financial Results

Google parent Alphabet’s first-quarter results beat Wall Street’s expectations. Across the board – in search ads and its newer cloud and hardware businesses – the company’s revenue rose from the year-ago quarter. What are our takeaways...

Analysis: The Search Insider Summit 2018

Michael Bertini, iQuanti’s director of search strategy, attended the Search Insider Summit in April 2018. Here are his takes on how the search channel is evolving – and what that means for marketing professionals. What do we expect for the search industry...