Caching vs. Indexing: Optimize Your Site for the Googlebot
How can you optimize the Googlebot’s caching and indexing process? First, iQuanti SEO expert Dipankar Biswas writes, it’s important to understand the difference between the two. When the Google crawler comes to your website, it will take a snapshot of each...
The Massive Opportunity in AI-Powered Marketing
Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant...
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But...
Could the Facebook Scandal Impact Small Business Marketing?
In the wake of the Facebook/Cambridge Analytica data scandal, the federal government is weighing the potential for more advertising regulation. That should be a concern for smaller businesses, iQuanti vice president of search strategy Wayne Cichanski says. Thus far,...