5 Considerations for your Enterprise SEO Audit in 2019
By Wayne Cichanski Heading into 2019, search continues to be a leading enterprise acquisition channel. According to PwC and IAB, search engine marketing (SEM) spend totaled $12 billion in the first half of 2018, or 46 percent of the digital ad market. That figure is...
3 Search Truisms Behind iQuanti’s ALPS SEO Platform
We’re excited to have been named a finalist in The Drum Search Awards 2018, in which our ALPS enterprise SEO tool was highly commended and awarded runner-up in the “best search software” category. This recognition is big for us. On its own merits, the Drum...
iQuanti’s ‘Best Digital Marketing Reads’: October 2018
All of us digital marketers will acknowledge that our space is changing rapidly. It’s been a struggle for many of us at iQuanti to keep on top of it. Just keeping up would take huge amount of reading. Thanks to “content marketing”, more and more stuff is published,...
Raise the Impact of your Marketing Spend:
a Hybrid Approach to Attribution
By Ajay Rama Attribution is an evolving and an ongoing process. In larger organizations, when marketing tactics are deployed online and offline across a multitude of touchpoints, connecting marketing activities to revenue lift presents a significant challenge. For...
