How to win in SEO with Google’s Fact Checkers

How to win in SEO with Google’s Fact Checkers

You may know that some media websites use what’s called a “fact checker”. Fact checkers verify the claim that an article or web page is making with external resources like other articles, PDFs, or web-documented evidence. Following a recent algorithm...
Redesigning your bank website for SEO in 2019

Redesigning your bank website for SEO in 2019

Are you planning a banking website revamp in 2019? Whatever your business reasons for undertaking your bank website redesign are, remember that user experience is important, but it’s not all that matters. Search engine optimization (SEO) is just as much of a necessity...
How to Respond to Google’s March 2019 Core Algorithm Update

How to Respond to Google’s March 2019 Core Algorithm Update

On March 12th Google applied a broad core algorithm update. Those of us in the SEO community are calling it “Florida 2” – but Google’s name is a little more prosaic. We understand it can be useful to some for updates to have names. Our name for this...
Are your Google Rankings in flux in 2019? Here’s why!

Are your Google Rankings in flux in 2019? Here’s why!

By Michael Bertini It’s only February – yet many of our clients are reporting major swings in their key pages’ Google search rankings. What’s behind this, and how can your brand maintain rank position as the year moves along? The primary factor: Google search...