Paid + Organic Report: Are Google Ads cannibalizing your Organic Space on the SERPs?
Ever wondered how many clicks a Rank 1 organic result on Google would fetch in a world with no paid ads? What if I tell you that there is a way to find out? Yes, there is a Paid + Organic Report available for Search marketers now. Before we learn the step-by-step...
Google’s Q3 2019 Earnings: What Performance Marketers Need to Know
Google’s parent company, Alphabet (GOOG), announced its quarterly earnings earlier this month, missing street expectations by slight margins and bringing in $40.5 billion. While Google missed the analyst estimated earnings per share, other metrics like revenue, TAC...
Google’s BERT Update: Implications for Banking & Financial Services
BERT is here. Google’s ground-breaking NLP framework enables the search giant to understand search queries better than ever and help engage its users more. Google is now better equipped to understand the nuances and intent of long-phrase search queries and match them...
Why Hyper-Personalization is the Future of Digital Marketing
The age of hyper-personalization is here. Enterprises are moving towards understanding individual customers and delivering digital experiences especially crafted to meet their interests, needs and relationship with their organization. What is hyper-personalization?...