Responding to COVID-19: Evolving Credit Card Search Trends
In our last report, we looked at the changing consumer needs in response to the COVID-19 crisis. At iQuanti, we have been constantly monitoring the fluctuations in search demand to understand consumer priorities and help our clients adapt and win in this new normal....
Responding to COVID-19: Social Listening Strategies for Financial Marketers
The COVID-19 pandemic has disrupted lives, livelihoods, and economies the world over. The Banking and Financial Services industry has been faced with some serious challenges through this crisis – the economic uncertainties, the unanticipated shift in operating...
Responding to COVID-19: Tactics for Financial Marketers
The COVID-19 pandemic has shaken up the world economy. Across industries, we have observed business and consumer behavior seeing massive, unprecedented shifts over the last couple of weeks. At iQuanti, our team has put together a study to provide business leaders and...
Google’s Q4 2019 Earnings Analysis: Trends Marketers Should Watch Out for in 2020
Presented below is our analysis of Google’s Q4 2019 earnings from a performance advertising perspective. What are some of the major trends we see evolving here? What do marketers need to know about the factors pushing Google’s growth? In January 2020, Google’s parent...