CASE STUDIES

Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA). To increase engagement application start rates, the team adopted a unified, AI-led optimization strategy. Using the LEAP framework, Laurel Road was able to identify high-impact opportunities and rapidly execute improvements. The result: a 152% increase in application form fill starts for desktop, and 83% uplift on mobile, dramatically improving the landing page’s effectiveness.

Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road’s banking and lending solutions

Case Study: How a top financial services corporation won over a Gen Z audience and gained a 90% bump in traffic with an innovative content strategy The Client A leading US-based

Case Study: How iQuanti helped a financial services company migrate seamlessly to GA4 The Client A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans,

Case Study: How a leading cruise company navigated volatile demand with creative targeting and automated bidding The Client A leading US-based river cruise company The Challenge: Countering seasonal changes in demand

Case Study: How iQuanti is driving a seamless GA4 migration for a car rental major The Client One of the best-known car rental brands in the world, with offices across the globe The Challenge In March 2022, Google announced that it was sunsetting Universal...

Case Study: Improving homepage performance for a niche bank The Client A top-tier Canadian bank that offers a market-leading reverse mortgage product to homeowners aged 55 and above. Reverse mortgage business comprises of advisor and consumer businesses. Our client...

Case Study: Technical and Off Page A Fortune 500 financial services client gained ranking in the top 3 positions for industry leadership keywords by actioning technical and off-page recommendations from an ALPS™ analysis. The Challenge Reduction in media spend...

Case Study: Keyword Ranking Leading Mortgage Company improved targeted keyword ranking from #76 to #1 by focusing on site technical cleanup and content optimization – two key recommendations from ALPS™. The Challenge Reduction in media spend combined with need for...

Case Study: Ranking Position Leading Insurance Company achieved 147% more keywords in #1 ranking position for its targeted local markets by implementing funnel based content strategy – key recommendation from ALPS™. The Challenge Reduction in media spend combined with...

Case Study: Experience Optimization For a Fortune 500 company in the hospitality industry, iQuanti  provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end...

Case Study: Enterprise SEO Strategy At iQuanti  search is at the core of what we do. We were tasked with reversing large negative trends on critical keywords and increasing organic volume. To achieve this, we developed a multi-phased approach that included a full SEO...

Case Study: Digital Acquisition iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each...