Digital performance marketing company iQuanti has announced its foray into India and the APAC markets.
Digital advertising spend is increasing rapidly in the Asia-Pacific region—and iQuanti is expanding to keep pace. APAC will represent 34% of global digital ad revenue by 2020. In response, iQuanti’s Aditya Saxena told the Economic Times, iQuanti is doubling down on APAC to bring Fortune 500-level marketing expertise to more of the APAC enterprise market.
“By deploying data modeling and analytics techniques in digital marketing, we will bring very differentiated value for brands in the APAC region,” Aditya was quoted as saying.
In the US, iQuanti offers a differentiated approach to digital marketing for its banking and financial services (BFS), insurance, e-commerce and retail clients. By combining proprietary modeling software with vertical-specific expertise, iQuanti helps its enterprise clients drive better marketing performance, more efficiently. Already, the ET Brand Equity notes, iQuanti’s data-driven blend of strategy and execution has won it clients in Australia, Singapore and India. This renewed focus on APAC will help even more enterprise brands execute digitally across the Asia-Pacific region.
Read the announcement as it appears in Economic Times Brand Equity here.