As some of you may already know – there was an assumption (by digital marketers) that Google made a core algorithm update last week, but many were left in the dark about it. One of my own sites saw a drop of about 15% in rankings while another saw an increase of about 60%.

The good news is that Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results. The bad news is that there is nothing webmasters can do to fix their sites if they dropped in rankings.

Google posted on Twitter that it does these types of updates “several times per year” and there is nothing a site can do specifically to “fix” their ranking after the core update runs. “Some sites may note drops or gains,” Google explained and said that if a page drops, it doesn’t necessarily mean there is something wrong with that page, it is just an example of how Google changed their ranking models to benefit “pages that were previously under-rewarded.”

Google Twitter Announcement of Algorithm Update

Summary

  • Work with clients to fix their site maintenance issues. (Missing titles, descriptions, header tags etc…)
  • Work with clients to fix their tech issues. (Render blocking JS, CDN’s, Content not displaying, broken pages etc…)
  • Some algorithm updates could severely hurt your rankings and will require a lot of effort to come back from.

Prioritize tech because it’s the easiest thing to be penalized for by Google.