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Digital Marketing Insights from : Team iQuanti

HomeEquity Bank boosted digital acquisition by 25% YoY

HomeEquity Bank boosted digital acquisition by 25% YoY

iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel... read more
Are Americans starting to care less about Mom?

Are Americans starting to care less about Mom?

Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a look at how Google searches around Mother’s Day compared against Father’s Day during the relevant months in previous years. Looking at monthly U.S. search volumes in April and May for... read more
Search Data for March 15 Presidential Primaries

Search Data for March 15 Presidential Primaries

Ahead of the March 15 primaries, iQuanti pulled monthly search volumes for the candidates by state from July 1, 2015 through February 29, 2016. Due to errors with the reported Google search volumes for Republican John Kasich, data for the candidate was excluded for... read more
Super Saturday Primaries Search Data

Super Saturday Primaries Search Data

For the U.S. presidential primaries this weekend, iQuanti compiled the latest search data for the candidates in each state to see how they compare in voters’ searches. For the Republicans, Trump leads in searches for all states, followed by Cruz and then Rubio.... read more