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Digital Marketing Insights from : Team iQuanti

eMarketer: GDPR Terms a Big Draw for Search Advertisers

eMarketer: GDPR Terms a Big Draw for Search Advertisers

As searches increase for information on Europe’s Global Data Protection Regulation, advertisers are taking advantage. Paid search spending on GDPR terms rose more than 2,000 percent in late 2017, eMarketer reports, citing iQuanti and AdGooroo data. See more GDPR... read more
AdAge: As Full Rollout Approaches, GDPR Searches Surge

AdAge: As Full Rollout Approaches, GDPR Searches Surge

Searches around Europe’s Global Data Protection Regulation have spiked in the last year, an iQuanti analysis shows. As reported in AdAge, GDPR searches have risen 172 percent as consumers and businesses seek more information about the forthcoming rules. Read the... read more