Team iQuanti
Digital Marketing Insights from : Team iQuanti
AdAge: As Full Rollout Approaches, GDPR Searches Surge
Searches around Europe’s Global Data Protection Regulation have spiked in the last year, an iQuanti analysis shows. As reported in AdAge, GDPR searches have risen 172 percent as consumers and businesses seek more information about the forthcoming rules. Read the... read more
MediaPost: How Advertisers Could Offer Blockchain Payments to Consumers
Will people one day get paid to view online ads? Blockchain could make advertiser-to-consumer payments a reality, iQuanti CEO Sastry Rachakonda writes in MediaPost. And blockchain payments are just one way digital marketing will be upended by the technology, Sastry... read more
E-Commerce Times: In Wake of Scandal, Facebook User Growth May Slow
Facebook user growth could slow in the wake of the company’s data privacy scandal, iQuanti’s Michael Bertini warns in E-Commerce Times. Given that it’s not clear whether other exploit opportunities exist, consumers may become more wary about posting... read more