Team iQuanti
Digital Marketing Insights from : Team iQuanti
Analysis: The Search Insider Summit 2018
Michael Bertini, iQuanti’s director of search strategy, attended the Search Insider Summit in April 2018. Here are his takes on how the search channel is evolving – and what that means for marketing professionals. What do we expect for the search industry... read more
How Facebook’s Senate Hearing Could Affect Digital Marketing
Michael Bertini is iQuanti’s director of search strategy. Here, he shares his thoughts on the Senate hearing that followed the Cambridge Analytica data scandal. How will the Facebook data privacy scandal make targeting harder for marketers? Facebook might apply... read more
Google Ad Ban May Make Finance-Related Searches More Competitive
Google recently implemented an ad ban on certain kinds of sketchy ads. Here, iQuanti search strategy director Michael Bertini addresses why Google moved to block some ads and how advertisers should respond. Do we have any thoughts on the practice of banning ads done... read more