Digital Marketing Insights from : Team iQuanti
Could the Facebook Scandal Impact Small Business Marketing?
In the wake of the Facebook/Cambridge Analytica data scandal, the federal government is weighing the potential for more advertising regulation. That should be a concern for smaller businesses, iQuanti vice president of search strategy Wayne Cichanski says. Thus far,... read more
Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?
Google is now testing more Wikipedia content on its search engine results pages (SERPs). The goal, iQuanti director of search strategy Michael Bertini says, is to make SERPs more personalized and relevant. But the change is probably only temporary, Michael adds.... read more
Analysis: Google’s Q1 2018 Financial Results
Google parent Alphabet’s first-quarter results beat Wall Street’s expectations. Across the board – in search ads and its newer cloud and hardware businesses – the company’s revenue rose from the year-ago quarter. What are our takeaways... read more