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iQuanti Nominated for The Drum Search Awards

iQuanti Nominated for The Drum Search Awards

One of five companies recognized for best search software Jersey City, NJ, October 23, 2018 – The Drum magazine has nominated iQuanti, a data-driven digital marketing firm, for its 2018 Search Awards. iQuanti was recognized in the Best Search Software category for its... read more
Forbes: How Marketers Should Measure Ad Engagement

Forbes: How Marketers Should Measure Ad Engagement

Engagement, a difficult metric to triangulate, can be estimated by looking at time spent with ads, iQuanti strategist Khara Hutchinson tells Forbes. Time spent tracks closely to ad recall, which is a solid proxy for ad engagement, Khara notes. Read the full text of... read more