Team iQuanti
Digital Marketing Insights from : Team iQuanti
Maximizing efficiency in enterprise SEO: SEO and PPC integration
Typically, organic and paid search are siloed functions within enterprise digital marketing. From the standpoint of strategy, user experience, budgeting, testing, and measurement, SEO and PPC rarely inform and support each other. But is this the right way to go about... read more
How is AI changing digital marketing?
Artificial intelligence promises to bring change to nearly every industry – and digital marketing, in particular, will see major upheaval from AI sooner rather than later. How is AI changing digital marketing? There are two major impacts it is likely to have:... read more
3 metrics in paid social media advertising that brands should consider in 2019
Oftentimes, brands treat paid social media as they would traditional direct response channels – looking exclusively at bottom-funnel results without considering social’s unique strengths. In the end, of course, all of your digital marketing platforms should... read more