Team iQuanti
Digital Marketing Insights from : Team iQuanti
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling. JERSEY CITY, N.J., May 13, 2019 /PRNewswire/ — Digital marketing company iQuanti today... read more
Maximizing efficiency in enterprise SEO: SEO and PPC integration
Typically, organic and paid search are siloed functions within enterprise digital marketing. From the standpoint of strategy, user experience, budgeting, testing, and measurement, SEO and PPC rarely inform and support each other. But is this the right way to go about... read more
How is AI changing digital marketing?
Artificial intelligence promises to bring change to nearly every industry – and digital marketing, in particular, will see major upheaval from AI sooner rather than later. How is AI changing digital marketing? There are two major impacts it is likely to have:... read more