Team iQuanti
Digital Marketing Insights from : Team iQuanti
Q&A with Sreekant Lanka: Google’s former Programmatic Head to lead Paid Media at iQuanti
We are thrilled to welcome Google’s former Head of Programmatic Account Strategy, Sreekant Lanka as our new Head of Paid Media at iQuanti. Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant for a chat – to understand his work, his... read more
Former Google executive Sreekant Lanka joins iQuanti as Head of Paid Media
The former Head of Google’s Programmatic Advertising Strategy to lead iQuanti’s efforts to drive superior paid channel performance through advanced data modeling. JERSEY CITY, N.J., May 13, 2019 /PRNewswire/ — Digital marketing company iQuanti today... read more
Maximizing efficiency in enterprise SEO: SEO and PPC integration
Typically, organic and paid search are siloed functions within enterprise digital marketing. From the standpoint of strategy, user experience, budgeting, testing, and measurement, SEO and PPC rarely inform and support each other. But is this the right way to go about... read more