Team iQuanti
Digital Marketing Insights from : Team iQuanti
Why Instagram Stories must be a part of your social media strategy
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the... read more
Forbes: Changes ahead for Facebook retargeting campaigns?
For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates... read more
What is CRO (Conversion Rate Optimization) and why do you need it?
What is CRO? Conversion rate optimization, or CRO, is the practice of enhancing a web page or an entire website to maximize conversion actions – i.e., purchases, form fills or phone calls. Any business can improve their website performance with CRO. Some of the... read more