
Digital Marketing Insights from : Team iQuanti


Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted advertising has gotten a bad rap, due in large part to the misuse of personal data by certain actors in the tech industry. But, iQuanti’s Dan Borger writes in Street Fight magazine, there’s a right way to do targeting: one that provides consumers... read more
Why Instagram Stories must be a part of your social media strategy
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the... read more
Forbes: Changes ahead for Facebook retargeting campaigns?
For digital marketers, retargeting is a highly effective means of driving action. When an internet user sees an ad for a brand with which they had previously interacted, their likelihood of engaging with the ad sharply increases. And Facebook data, which incorporates... read more