Team iQuanti
Digital Marketing Insights from : Team iQuanti
Are These 4 User Interactions Tagged in Your Enterprise Website?
You may be overhauling your website, implementing a tag management system for the first time or upgrading your existing tag management setup. In all of these situations, it’s important to verify that your tags are firing correctly. For enterprise websites, a tag... read more
Street Fight: How Targeted Ads Enhance the Customer Experience
Targeted advertising has gotten a bad rap, due in large part to the misuse of personal data by certain actors in the tech industry. But, iQuanti’s Dan Borger writes in Street Fight magazine, there’s a right way to do targeting: one that provides consumers... read more
Why Instagram Stories must be a part of your social media strategy
Instagram Stories are a powerful tool for, yes, storytelling. They’re also emerging as a compelling paid channel within enterprise digital marketing. Stories produce high levels of user engagement and are helping to drive steady growth in time spent on the... read more