Team iQuanti
Digital Marketing Insights from : Team iQuanti
The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble
Google Chrome has followed Safari and Firefox in retiring 3rd party cookies — so what does that mean for the marketers who rely on the audience data that cookies have long provided? iQuanti’s Michael Bertini suggests in The Financial Brand that financial institutions... read more
3 Ways to Improve Your Google Ads Optimization Score
Google has introduced the Google Ads optimization score, a new addition to the Ads interface viewable in your account’s recommendation tab. The new feature indicates how well your account is performing and gives recommendations on what you can do to improve your... read more
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI
iQuanti’s Aditya Saxena (VP, APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a... read more