At this year Financial Brand Forum, iQuanti brought its expertise to the forefront, driving important conversations on digital experience and growth acceleration in banking services. With over 2,500+ banking executives across 800+ financial institutions in attendance, the Forum served as the ideal setting to explore the future of marketing, customer experience, and digital growth.
Enabling smarter digital growth for financial institutions
With deep partnerships across the financial systems, including several top US credit card issuers, leading banking and financial services firms, national insurance providers, among others, iQuanti brings a unique perspective on marketing transformation in financial services.
“iQuanti is always attending events where it can make a difference, such as the Financial Brand Forum. We bring a compelling set of solutions to the marketplace, and in today’s busy marketplace, time (and attention) are at a premium. That’s why IRL (in real life) experiences always have been and will continue to be a critical element when making client connections.” – Jerry Canning, VP – Business Development.
At the Forum, iQuanti showcased end-to-end solutions to accelerate digital growth for financial institutions, including data-driven performance marketing, enterprise SEO and content strategies, AI-powered landing experience optimization through LEAP, actionable analytics frameworks, and digital transformation consulting. Together, these offerings help financial brands drive customer acquisition, optimize user journeys, and deliver measurable ROI in a rapidly evolving digital landscape.
A Standing-Room-Only Session on Digital Experimentation
One of the key highlights of our Forum was a packed session titled:
“Optimizing Online Marketing Experiences Through Digital Experimentation”
Delivered by John Dotto, Senior VP at U.S. Bank, and Aditya Saxena, SVP at iQuanti, the session drew a full house of marketers eager to discuss strategies that go beyond traditional campaign management.
The discussion focused on how U.S. Bank is driving measurable growth by rethinking the post-click experience and highlighting how even the most well-constructed campaigns fall short without a high-performing landing page. Attendees gained real-world insights into:
- The power of AI-driven UX scoring
- Importance of continuous digital experimentation
- How to overcome challenges around compliance, velocity, and data silos
- Tactical takeaways to optimize conversion flows and user journeys
Why This Matters More Than Ever
Marketers in the financial sector are under constant pressure to deliver ROI. Yet, many still direct traffic to underperforming landing pages which leads to missing opportunities to convert and engage. Static A/B tests, limited insights, and compliance delays are often to blame.
This is where a continuous approach to experience optimization becomes critical.
iQuanti’s LEAP platform brings together AI-based UX scoring, competitive benchmarking, and rapid experimentation to help financial brands:
- Identify friction points across the landing experience
- Test, iterate, and deploy improvements faster
- Enhance personalization without requiring major technology changes
By focusing on small, data-driven enhancements, financial institutions can drive meaningful gains in conversion rates and overall marketing performance.
Let’s Talk About Your Landing Page Experience
We were thrilled to connect with so many forward-thinking marketers at the Forum, and the conversation doesn’t stop here. If you’re looking to:
- Drive more conversions from your existing traffic
- Optimize your digital experiences scientifically
- Stay ahead of marketing performance trends in banking
Reach out to our team to learn more about our solutions and how we can help.
