AI-powered engines like ChatGPT, Perplexity, and Gemini are transforming how consumers search, discover, and evaluate banks. For banks and financial services institutions, this shift is rewriting the rules of visibility, brand presence, and digital acquisition.

Search is changing faster than most financial brands can keep up. Traditional SEO tactics, while acting as the core foundation of AI search success

Watch iQuanti's on-demand webinar we dive deep into what it takes to scale an SEO program for acquisition across multiple lines of business including playbooks, pitfalls, and proven frameworks tailored for the BFSI sector.

AI-powered search is reshaping how consumers engage with financial brands—shifting from traditional rankings to citations, summaries, and authority signals across platforms like ChatGPT, Google’s AI Overviews, and Perplexity.