iQuanti Webinars

In this on-demand webinar, Wayne explores the mechanics behind AI answer generation and examines the signals that influence which sites get surfaced, referenced, and cited in LLM-powered search experiences.

In this on-demand webinar, Tony Hooper (SVP & Head of Client Services, iQuanti) and Irina Klein (CMO, BMG Money) discuss a holistic search framework for the modern BFS marketers, designed to unify traditional SEO, paid search, generative engine optimization (GEO), and AI visibility into a coordinated growth strategy.

Generative search and LLM platforms like Google AI Overviews, Microsoft Copilot, Perplexity, and emerging ChatGPT Search are reshaping how consumers discover financial products. As search shifts from links to conversational answers, paid advertising models, measurement frameworks, and compliance expectations are evolving rapidly, especially for highly regulated BFS brands.  

As financial marketers look ahead to 2026, AI continues to reshape the fundamentals of customer acquisition and performance marketing. The old playbook of optimizing channels in isolation is giving way to an integrated, intelligence-driven approach, where data, creativity, and automation work together to drive measurable growth.

As large language models (LLMs) transform how people discover information, the rules of visibility are shifting. Traditional SEO strategies—while still essential, must now align with how AI systems retrieve, rank, and generate responses.

AI-powered engines like ChatGPT, Perplexity, and Gemini are transforming how consumers search, discover, and evaluate banks. For banks and financial services institutions, this shift is rewriting the rules of visibility, brand presence, and digital acquisition.

Search is changing faster than most financial brands can keep up. Traditional SEO tactics, while acting as the core foundation of AI search success

Search is no longer just about matching keywords—it’s about understanding conversations, intent, and context. With Google, Bing, ChatGPT, and Perplexity integrating generative AI into results, the rules of visibility and engagement are being rewritten.

Watch iQuanti's on-demand webinar we dive deep into what it takes to scale an SEO program for acquisition across multiple lines of business including playbooks, pitfalls, and proven frameworks tailored for the BFSI sector.