Whether you are a CMO of a large organization, a small business owner, or an SEO professional, a significant drop in your organic search traffic will have you worried. And you’re right to be concerned!

“Why are we losing traffic?”

“How much is this traffic loss costing me?”

“What do I do next?”

Are looking for answers to any (or all) of the above?

In this iQuanti webinar, in partnership with Search Engine Journal, Wayne Cichanski (Vice President, Search & Site Experience) discusses two important steps before you set out to create a plan to recover your lost organic search traffic.

  • When your organic search traffic declines, your path to recovery should start with
  • Identifying what caused the traffic drop and
  • Understanding what the contribution of each of those triggers is to your total revenue loss.
  • This can help you prioritize SEO activities that create maximum impact with respect to efforts.
  • Assessing the revenue-impact of each traffic-loss-trigger helps with this prioritization activity.
  • While it may not be possible to recover 100% of your lost traffic and revenues caused by factors outside your control (shift in market demand, algo updates etc.), with this approach, it is possible to identify quick-win opportunities while you continue working on a long-term strategy focused on recouping the revenue lost due to the traffic decline.

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