Search is no longer just about matching keywords—it’s about understanding conversations, intent, and context. With Google, Bing, ChatGPT, and Perplexity integrating generative AI into results, the rules of visibility and engagement are being rewritten.

Watch this on-demand webinar where, Wayne Cichanski (VP, Search & Site Experience at iQuanti) unpacks how marketers and SEO leaders can pivot from traditional keyword-based strategies to AI-optimized search experiences that resonate with today’s conversational queries.

• How AI-driven, multiturn search queries are reshaping content strategy and SEO frameworks.
• What it takes to restructure your site experience for intent, context, and hyper-personalization.
• Why schema, UX, and information architecture are now critical levers in generative search.
• Practical steps to future-proof your brand visibility as search engines evolve from static rankings to dynamic, AI-generated results.

 Walk away with a roadmap to position your brand in an AI-first era of discovery and customer interaction—so you’re not just visible, but indispensable, in the next generation of search.