Generative search and LLM platforms like Google AI Overviews, Microsoft Copilot, Perplexity, and emerging ChatGPT Search are reshaping how consumers discover financial products. As search shifts from links to conversational answers, paid advertising models, measurement frameworks, and compliance expectations are evolving rapidly, especially for highly regulated BFS brands.     In this on demand webinar, we’ve explored the current and emerging paid advertising opportunities across generative search and AI-driven platforms, what’s realistically available to BFS marketers today, and how to prepare for what’s coming next.     We’ve also unpacked how declining clicks, new ad formats, and stricter trust requirements are forcing banks to rethink budgets, creative and success metrics in an AI-first search environment.   

• Where BFS brands can (and cannot) advertise today across generative search and LLM platforms
• How paid media strategies must adapt as zero-click behavior and AI answers increase
• What future ad formats (sponsored answers, conversational journeys, interactive experiences) could look like for financial services
• How to balance experimentation with compliance, trust, and evolving measurement models