In today’s rapidly changing marketing landscape, measuring campaign effectiveness is critical.
Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics, as well as improve the performance of channels and ROI.
Watch this On-Demand Webinar where Shaubhik Ray (Sr. Director, Digital Analytics at iQuanti) shares insights on measuring campaign effectiveness using ‘incrementality testing’ and optimizing them for success.
Attention: iQuanti does not conduct transactions or recruit via chat platforms like Telegram or WhatsApp. We never request sensitive information or payments for employment. If contacted by someone claiming to be from iQuanti and seeking payment/info, report it to hr@iquanti.com.