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Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI

Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI

iQuanti’s Aditya Saxena (VP,  APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a...

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