We help brands build the digital foundation and deliver MarTech + AI-powered journeys that convert stacking tech, data, and intelligence together for measurable outcomes.
Robust, accessible, and scalable platforms to support your marketing roadmap.
Learn more ↗Go beyond tool implementation, deliver intelligent journeys using data and automation.
Learn more ↗We work with some of the top platforms to deliver award-winning results to our clients
See how our clients have used data and analytics to win at digital marketing
Read insights from our data scientists on the role of analytics to drive success in today’s rapidly evolving marketing landscape
However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become more challenging.
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024
A customers’ purchase journey today is rarely linear. Users are gathering information, stating preferences, comparing products, providing feedback and purchasing services across channels – both online and offline.