Advanced Analytics & Strategic Guidance
From stitching data to modeling impact, delivering expert consulting and full-funnel analytics solutions that power your marketing decisions.
Media Analytics
Understand true media impact through sophisticated modeling, multi-touch attribution, and comprehensive measurement frameworks that drive real business outcomes.
Learn More ↗Decode the true contribution of each marketing touchpoint with marketing mix modeling, multi-touch attribution, and incrementality testing that reveals factors driving your results.
Track performance across all channels with real-time dashboards, automated reporting, and insights that keep your campaigns optimized and stakeholders informed.
Consulting
Strategic consulting and expert resources to build and scale your marketing analytics capabilities.
Learn More ↗Design and execute marketing analytics frameworks that align with your business objectives, from strategy development to program optimization and performance management.
Boost analytics capabilities of brand marketing teams with the services of expert data scientists.
Driving Marketing Goals with Data and Analytics
Marketing Optimization
- Cross channel media planner and optimizer: A unified view of cross channel, multi-location, and multi product performance for real-time media optimization
- Analytics driven search ROI maximization: Integrated SEO and SEM view with insights for optimization
- Incrementality of brand search and other marketing channels
- Value based media optimization: Utilizing customer and transaction data to target high-value prospects
- Enhanced retargeting: Utilizing multiple attributes for high propensity audience retargeting
- Leveraging transactional data for marketing: Re-engaging high LTV customers who are likely to churn and measuring propensity for business banking through consumer data
User Experience
- Consistent cross-channel Messaging: Messaging tailored to different cohorts across stages of user journey, activated across channels
- Personalization: Utilizing multiple online and offline interaction data for personalization
Measurement
- Media mix and attribution: Complementing multi-touch attribution (MTA) with insights from media mix modeling (MMM) for channel attribution
- Cross channel reporting: Cross-channel, website, and competitor performance insights
- Online to offline impact assessment
- Establishing ROI of content investments
Foundational Data Management
- Data Management and Governance: In-depth knowledge of digital marketing data and platforms to set-up a robust data foundation.
- Tag and web analytics implementation and data standardization
The iQuanti Advantage in Data and Analytics
iQuanti has brought together patented frameworks, technologies, and algorithms that unlock digital marketing performance at scale for global brands.
Analytics & Data Science
- In-depth knowledge of digital marketing data and platforms to generate actionable insights that can be leveraged across marketing channels
- Core data science team that harnesses sophisticated statistical modeling techniques to build proprietary products and frameworks
Intellectual Property
- Proprietary analytics-based products and models that drive channel performance:
- ALPS™ for SEO
- Quality Score Framework for Paid Search
- Precision Targeting for Prospecting
- iCrawl: Affiliate crawlers
Channel Expertise
- Teams with depth in campaign execution
- Analytics teams with expertise on digital platforms such as DC SA 360, Conductor
- Fully certified in SEO, AdWords, Site Analytics, etc.
Data Partners
We work with some of the top platforms to deliver award-winning results to our clients
Customer Success Stories
See how our clients have used data and analytics to win at digital marketing
Transforming performance reporting: How iQuanti helped a financial services company migrate seamlessly to GA4
A financial services company with over 500 locations in Canada and the U.S. The company’s offerings include installment loans, cash advance/payday loans, check cashing, prepaid cards, and money transfer services.
Read more >>
Improving homepage performance for a niche bank
A top-tier Canadian bank that offers a market-leading reverse mortgage product to homeowners aged 55 and above. Reverse mortgage business comprises of advisor and consumer businesses. Our client uses digital/ web assets as well as ‘Web tophone’ to reach potential customers.
Read more >>
Optimizing user experience: Driving 80% higher conversions for a hospitality brand
For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion.
Read more >>Strategic Insights
Read insights from our data scientists on the role of analytics to drive success in today’s rapidly evolving marketing landscape
Measuring Marketing Success in a Cookieless World
However, as digital platforms start to respond to users’ and regulators’ expectations around privacy by phasing out third-party cookies, collecting data from customers will become more challenging.
Mistakes to Avoid While Migrating to GA4
In March 2022, Google announced that it was sunsetting Universal Analytics (UA) and replacing it with Google Analytics 4 (GA4). Standard UA properties will stop processing new hits by July 1, 2023, while GA360 UA properties will process new hits till July 1, 2024
Customer Data Platforms (CDPs): What Marketers Need to Know
A customers’ purchase journey today is rarely linear. Users are gathering information, stating preferences, comparing products, providing feedback and purchasing services across channels – both online and offline.