Advanced Analytics & Strategic Guidance
From stitching data to modeling impact, delivering expert consulting and full-funnel analytics solutions that power your marketing decisions.
Media Analytics
Understand true media impact through sophisticated modeling, multi-touch attribution, and comprehensive measurement frameworks that drive real business outcomes.
Learn More ↗Decode the true contribution of each marketing touchpoint with marketing mix modeling, multi-touch attribution, and incrementality testing that reveals factors driving your results.
Track performance across all channels with real-time dashboards, automated reporting, and insights that keep your campaigns optimized and stakeholders informed.
Consulting
Strategic consulting and expert resources to build and scale your marketing analytics capabilities.
Learn More ↗Design and execute marketing analytics frameworks that align with your business objectives, from strategy development to program optimization and performance management.
Boost analytics capabilities of brand marketing teams with the services of expert data scientists.
Driving Marketing Goals with Data and Analytics
Marketing Optimization
- Cross channel media planner and optimizer: A unified view of cross channel, multi-location, and multi product performance for real-time media optimization
- Analytics driven search ROI maximization: Integrated SEO and SEM view with insights for optimization
- Incrementality of brand search and other marketing channels
- Value based media optimization: Utilizing customer and transaction data to target high-value prospects
- Enhanced retargeting: Utilizing multiple attributes for high propensity audience retargeting
- Leveraging transactional data for marketing: Re-engaging high LTV customers who are likely to churn and measuring propensity for business banking through consumer data
User Experience
- Consistent cross-channel Messaging: Messaging tailored to different cohorts across stages of user journey, activated across channels
- Personalization: Utilizing multiple online and offline interaction data for personalization
Measurement
- Media mix and attribution: Complementing multi-touch attribution (MTA) with insights from media mix modeling (MMM) for channel attribution
- Cross channel reporting: Cross-channel, website, and competitor performance insights
- Online to offline impact assessment
- Establishing ROI of content investments
Foundational Data Management
- Data Management and Governance: In-depth knowledge of digital marketing data and platforms to set-up a robust data foundation.
- Tag and web analytics implementation and data standardization
The iQuanti Advantage in Data and Analytics
iQuanti has brought together patented frameworks, technologies, and algorithms that unlock digital marketing performance at scale for global brands.
Analytics & Data Science
- In-depth knowledge of digital marketing data and platforms to generate actionable insights that can be leveraged across marketing channels
- Core data science team that harnesses sophisticated statistical modeling techniques to build proprietary products and frameworks
Intellectual Property
- Proprietary analytics-based products and models that drive channel performance:
- ALPS™ for SEO
- Quality Score Framework for Paid Search
- Precision Targeting for Prospecting
- iCrawl: Affiliate crawlers
Channel Expertise
- Teams with depth in campaign execution
- Analytics teams with expertise on digital platforms such as DC SA 360, Conductor
- Fully certified in SEO, AdWords, Site Analytics, etc.
Data Partners
We work with some of the top platforms to deliver award-winning results to our clients
Customer Success Stories
See how our clients have used data and analytics to win at digital marketing
How UniFirst Drove 3.7X More Leads with Smarter Paid Search Aligned to Business Demand
UniFirst’s paid search program underwent a strategic transformation to support performance goals during a key business cycle. The uniform and facility service experts partnered with...
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152% Uplift in Form Fill Starts for Laurel Road Achieved Through AI-Led LEAP Optimization Framework
Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield...
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How Laurel Road reimagined banking and finance for healthcare professionals with a digital experience tailor-made for them
Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and...
Read more >>Strategic Insights
Read insights from our data scientists on the role of analytics to drive success in today’s rapidly evolving marketing landscape
Our Social Impact: Meaningful Change Begins with Collective Action
Discover how iQuanti is making a difference through its CSR initiatives by supporting underprivileged children’s education with Gubbachi and championing...
Building Industry Depth: iQuanti’s Strategic Approach to BFSI Training
Empowering every employee with industry expertise to deliver exceptional client outcomes
Ranch-Style Content: Why Writing for Perspectives Beats Chasing Keywords
Lisa Dolbear, Director of Content at iQuanti, shares her thoughts on ranch-style content and how it prioritizes intent over keyword...