2023 has been a year of unprecedented changes in the digital marketing landscape. Consumer behaviors and expectations around privacy and personalization are shifting. The way consumers search for information is changing. And the mainstreaming of AI is impacting search and marketing in ways that we’re yet to comprehend.
While CMOs work to navigate these changes, they’re often tasked with accelerating growth with fewer resources.
The CMOs that succeed in maintaining this fine balance will be the ones who keep a keen eye on these shifts and help their organizations to not just react to changes but be proactive in leveraging them to their advantage.
In a recent webinar, Vish Sastry (Founder & CEO, iQuanti) and our guest speaker Nikhil Lai (Senior Analyst, Forrester) discussed how CMOs can plan ahead to adapt to the new landscape and achieve performance marketing success in the coming year.
Watch the webinar to understand:
- Key digital trends in 2023 across:
- End consumers
- Channels and platforms
- Marketing economics
- The impact of these trends on performance marketing
- Specific success strategies for CMOs in 2024.