Overview

  • AI is now the standard, not the edge. Platforms like Google, Meta, TikTok, and Amazon are integrating AI across targeting, creative, and measurement—reshaping how performance marketing works.
  • Search behavior is shifting. With the rise of AI-led discovery, users are searching more conversationally. Winning brands are adapting SEO strategies to focus on context, content depth, and brand trust.
  • Digital banks are gaining ground. Online-first institutions are outperforming traditional banks in deposits and lending. This is reflected in search trends, with rising interest in high-yield savings, refinancing, and student loans.
  • Media strategies are evolving. Channels like YouTube, TikTok, Amazon Ads, and Meta’s platforms are driving results through short-form video, AI-driven commerce, and first-party data targeting.

How can you ride these trends to win?

Vish Sastry
AI is transforming discovery and decision-making. In response, performance marketing must do what it was always meant to—deliver real business impact.

Vish Sastry Rachakonda , Founder & CEO, iQuanti

Key Numbers

    $90.2 Bn
    Alphabet’s revenue increased in Q1 2025
    $8.93 Bn
    YouTube’s advertising revenue in Q1 2025
    $42.31 Bn
    Meta’s revenue in Q1 2025
    18%
    Year-Over-Year​ Growth in Amazon Ads
    $1.182 Tr
    Total U.S. credit card debt in Q1 2025
    61%
    Year-Over-Year Growth in Reddit’s Ad Revenue

    Special Story

    Bid on What Matters: Making Value- Based Bidding (VBB) Work​

    VBB shifts the focus from vanity metrics to real business outcomes. Powered by AI, it targets high-value prospects and maximizes ROAS through smarter bidding.

    Special Story

    From Keywords to Conversations: Balancing Traditional SEO with AI-Led Discovery

    Search is no longer about exact matches — it’s about understanding intent, context, and nuance. As users search conversationally, how do you pivot your strategy.

Get the full report for insights on banking and performance marketing trends.

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