Performance Marketing Report

For Banking and Financial Services

Q1 2025 EDITION

This edition of the iQuanti Quarterly explores key transformations shaping performance marketing in banking and financial services, uncovering the trends and strategies that matter most.

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Overview

Financial services remain resilient, with stable consumer spending and credit trends creating opportunities for personalized engagement.
Google and social platforms are reinforcing content authenticity, penalizing low-value AI-generated content while prioritizing human-created videos.
YouTube continues to dominate digital video, leading in ad revenue and connected TV market share while expanding monetization through new ad formats.
Retail media networks fuel CTV’s rapid growth, with major players like Walmart and Roku driving ad spend shifts away from linear TV.
Amazon’s expanding advertising business continues to fuel its overall growth. Its new Conversion Path Reporting (beta) gives advertisers deeper visibility into customer journeys.

How can you ride these trends to win?

AI is reshaping digital marketing, but the core of performance marketing remains the same—delivering relevant, high-quality experiences. As platforms prioritize content authenticity and video continues to dominate, staying agile and data-driven is key to engaging today’s consumers effectively.

Vish Sastry Rachakonda , Founder & CEO, iQuanti

Key Numbers

 $96.4Bn Alphabet’s revenue increased in Q4 2024

 $10.4Bn YouTube revenue in Q4 2024

 71% YoY growth in Reddit ad revenue

 1.1Bn TikTok’s revenue from users worldwide

 21% YoY increase in Meta’s revenue

 6.0% YoY growth on credit card spending

Special Story 1

From Script to Screen: The Rise of AI-Led Video Creation

AI is revolutionizing video creation with speed, scale, and precision. From automation to personalization, it’s reshaping how financial services brands engage audiences efficiently

Special Story 2

The Science of Better Banking Journeys

Optimizing landing experiences is key to driving conversions in financial services. A data-driven, unified approach to media and experience ensures seamless user journeys and better outcomes.