As GenAI transforms search behavior, financial services brands face a critical challenge: how to maintain visibility when users ask conversational questions instead of typing keywords. This comprehensive research reveals the exact factors that determine which brands get cited and mentioned in AI-powered search results.
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This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services — from AI-driven search to evolving customer journeys — uncovering the trends and strategies that matter most.
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Cinch up your saddle and slide into your stirrups, because we’re about to take a ride into the wild west of content strategy to explore the benefits of ranch-style content, and the importance of focusing on the user.
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UniFirst’s paid search program underwent a strategic transformation to support performance goals during a key business cycle. The uniform and facility service experts partnered with iQuanti.
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Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA).
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Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road's banking and lending solutions
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