Editor’s Picks

Performance Marketing Report for Banking and Financial Services Q3 2025

This edition of the iQuanti Quarterly report explores key transformations shaping performance marketing in banking and financial services from conversational search and intent-driven advertising to AI-powered brand discovery, uncovering the strategies brand need to thrive in an AI-first landscape.

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The GEO Guide for Financial Brands: Getting Visible in AI Search

As GenAI transforms search behavior, financial services brands face a critical challenge: how to maintain visibility when users ask conversational questions instead of typing keywords. This comprehensive research reveals the exact factors that determine which brands get cited and mentioned in AI-powered search results.

Read the report to stay ahead.

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Ranch-Style Content: Why Writing for Perspectives Beats Chasing Keywords

Cinch up your saddle and slide into your stirrups, because we’re about to take a ride into the wild west of content strategy to explore the benefits of ranch-style content, and the importance of focusing on the user.

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Latest From iQuanti

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How UniFirst Drove 3.7X More Leads with Smarter Paid Search Aligned to Business Demand

UniFirst’s paid search program underwent a strategic transformation to support performance goals during a key business cycle. The uniform and facility service experts partnered with iQuanti.

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152% Uplift in Form Fill Starts for Laurel Road Achieved Through AI-Led LEAP Optimization Framework

Laurel Road, a digital banking platform and a subsidiary of KeyBank, partnered with iQuanti to improve conversion performance on one of its key product pages—High-Yield Savings Accounts (HYSA).

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How Laurel Road reimagined banking and finance for healthcare professionals with a digital experience tailor-made for them

Case Study: Laurel Road is a digital banking platform and brand of KeyBank that provides tailored offerings to support the financial wellbeing of healthcare and business professionals. Laurel Road's banking and lending solutions

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