Digital Acquisition Readiness Assessment

Take a few minutes and answer these 10 questions to assess how mature your organization is in digital customer acquisition and digital marketing

1. How do you measure the success of your marketing efforts across different stages of the customer journey?

A. We primarily focus on top-of-the-funnel metrics like impressions and clicks.
B. We track conversion rates and cost per acquisition across a few key channels.
C. We use multi-channel attribution to understand how different channels contribute to conversions.
D. We employ advanced attribution models, including unified measurement across online and offline touchpoints, to optimize the customer journey holistically.

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