Overview

In today’s rapidly changing marketing landscape, measuring campaign effectiveness is critical.

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics, as well as improve the performance of channels and ROI.

Watch this On-Demand Webinar where Shaubhik Ray (Sr. Director, Digital Analytics at iQuanti) shares insights on measuring campaign effectiveness using ‘incrementality testing’ and optimizing them for success.

Key Takeaways

• Evaluate your marketing objectives, available resources, and data to select the most suitable incrementality measurement method
• Ensure data quality and accuracy with proper tracking and data collection systems in place
• Ensure statistical validity by choosing appropriate sample sizes, statistical tests, and significance levels
• Regularly revisit your incrementality analysis to identify areas for improvement and optimize your campaigns