In today’s rapidly changing marketing landscape, measuring campaign effectiveness is critical.

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics, as well as improve the performance of channels and ROI.

Watch this On-Demand Webinar where Shaubhik Ray (Sr. Director, Digital Analytics at iQuanti) shares insights on measuring campaign effectiveness using ‘incrementality testing’ and optimizing them for success.

Key Takeaways

  • Evaluate your marketing objectives, available resources, and data to select the most suitable incrementality measurement method
  • Ensure data quality and accuracy with proper tracking and data collection systems in place
  • Ensure statistical validity by choosing appropriate sample sizes, statistical tests, and significance levels
  • Regularly revisit your incrementality analysis to identify areas for improvement and optimize your campaigns
Please Enter First Name
Please Enter Last Name
Please Enter valid Business Email
Please Enter Company name
I confirm I have read iQuanti's Privacy Policy.* Please select the privacy policy
Yes, please keep me updated on the latest iQuanti news and events.
Please Check Captcha

Attention: iQuanti does not conduct transactions or recruit via chat platforms like Telegram or WhatsApp. We never request sensitive information or payments for employment. If contacted by someone claiming to be from iQuanti and seeking payment/info, report it to hr@iquanti.com.