Why Facebook continues to be my go-to marketing channel in 2019
By Dan Borger (Account Director, iQuanti) Facebook’s challenges have been widely reported. 2019, however, began with the announcement of Facebook’s blockbuster 2018 fourth quarter earnings. The company spent 2018 mired in one scandal after the other – its...
Digital Marketing Trends: What Experts Didn’t See Coming in 2018
Predicting trends is a tricky business – but, like clockwork, everyone in the marketing world becomes a trend forecaster at year-end. “Digital Marketing Trends for the coming year” content is commonplace because it’s easy to write: Just cite some...
Financial Services Digital Marketing Trends of 2018
By Tony Hooper The Trends That Shaped Financial Services Digital Marketing in 2018: A Look Back 2019 is here. The economy is roaring, unemployment is at historic lows, and consumer confidence is reaching new heights. Great news for digital marketers in financial...
5 Considerations for your Enterprise SEO Audit in 2019
By Wayne Cichanski Heading into 2019, search continues to be a leading enterprise acquisition channel. According to PwC and IAB, search engine marketing (SEM) spend totaled $12 billion in the first half of 2018, or 46 percent of the digital ad market. That figure is...