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Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing

Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing

Ajay Rama (SVP Products) and Aditya Saxena (VP APAC) share insights on Business Insider India on how third-party cookies getting blocked could have huge implications for marketers. GDPR and CCPA have shifted the balance of power in favor of consumers by putting them...
iQuanti ALPS™ Named in 2020 Now Tech: SEO Technologies Report

iQuanti ALPS™ Named in 2020 Now Tech: SEO Technologies Report

The report provides Forrester’s overview of 2020’s premier SEO technology vendors.   JERSEY CITY, N.J., March 24, 2020 / PRNewswire/ — iQuanti’s enterprise-level SEO platform ALPS™ has been included in Forrester’s recently...
Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale

Financial Express: Why SEO Needs to be a Priority for Start-Ups Looking to Scale

“One of the biggest challenges that start-ups face”, says Aditya Saxena (VP APAC, iQuanti), “is how to be discoverable.” Growing your brand should be one of your top priorities to ensure continued success and this is where Search optimization can offer your business...
MarketingProfs: CMS Migration – SEO Considerations for Enterprises

MarketingProfs: CMS Migration – SEO Considerations for Enterprises

Why is it important for enterprises to select the right CMS while considering site migration? What are the SEO considerations to ensure a flawless website migration? iQuanti’s SEO Ninja, Michael Bertini shares his thoughts in “Don’t Let Your CMS Migration Go...
The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble

The Financial Brand: How Financial Marketers Can Adapt as Chrome Cookies Crumble

Google Chrome has followed Safari and Firefox in retiring 3rd party cookies — so what does that mean for the marketers who rely on the audience data that cookies have long provided? iQuanti’s Michael Bertini suggests in The Financial Brand that financial institutions...
Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI

Economic Times: How Data Analytics Helps Brand Leverage & Receive a Good ROI

iQuanti’s Aditya Saxena (VP,  APAC) shares his views on the importance of the use of data analytics to drive higher ROI on marketing spends. Determining the best marketing strategy/channel that drives a desired action (be it a form fill, call an executive, visit a...
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