Banking on Digital Growth: Why You Need to Double Down on Content Now
iQuanti’s Google ninja, Michael Bertini, shares insights in the latest episode of popular podcast series, Banking on Digital Growth. In a lively and engaging conversation with James Robert Lay, Michael discusses content marketing strategies that banks and credit...
Financial Express: The Power of Precision Targeting for Start-ups and MSMEs
Precision targeting lets a company reach consumers at the very moment when they are most likely to be in need a product or service. “While precision targeting is valuable to many industries, it is especially useful for startups and young companies”, writes iQuanti’s...
The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO
As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a...
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers
The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting...