CEO Sastry Rachakonda speaks about the impact of mobile apps on SEO and SEM
What will become of traditional search marketing now that apps are dominating mobile activity? Are mobile SEO and SEM going to disappear? Not necessarily. Mobile apps may offer alternative and convenient ways for users to search, however, Sastry Rachakonda, CEO of...
iQuanti research on Popular Cocktails on Labor Day 2015
As Labor Day weekend approaches, people begin to focus on alcoholic beverages and creating delicious cocktails! iQuanti, a digital marketing and search analytics company, tracked search trends from previous Labor Days to determine what the most popular Labor Day...
iQuanti research on Popular Fall Travel Destinations in 2015 on Smarter Travel
As summer sadly comes to an end, some may be looking into travelling in the fall. Digital marketing agency iQuanti provides a report on the hottest fall travel destinations. The digital analytics firm analyzed seasonal data regarding hotel reservations, flight...
CEO Sastry Rachakonda speaks about trends in mobile pay-per-view on Retail Dive
With the declining popularity of cable and mobile packages, there is a significant opportunity for pay-per-view. Many brands, such as ESPN, NBA and WWE have begun streaming on mobile devices, but others worry about mobile streaming due to slow growth rate of mobile...