CEO Sastry Rachakonda speaks about trends in mobile pay-per-view on Retail Dive
With the declining popularity of cable and mobile packages, there is a significant opportunity for pay-per-view. Many brands, such as ESPN, NBA and WWE have begun streaming on mobile devices, but others worry about mobile streaming due to slow growth rate of mobile...
Contently connects with iQuantism to get the scoop on Google’s new Search Analytics
While social media is undoubtedly a driving force for online traffic and engagement, search offers new opportunities for analyzing and understanding traffic better. Contently spoke with John Ward, COO of digital marketing agency iQuanti, in order to gain some insights...
COO John Ward speaks about Brand Marketing on CMO
As CMO, you are responsible for the health of some of your company’s most vital organs—its digital marketing system. Just like in the human body, many inefficiencies can develop over time, especially when digital isn’t treated as an intrinsic, dynamic component of a...