iQuanti’s predictions for the Oscars featured on I4U News
The Academy Awards, or the Oscars, are the world’s most famous film awards, and the ceremony is one of Hollywood’s biggest nights. Actors and actresses gather for the announcement of the best films and individuals of the year, and millions tune in from home to watch...
iQuanti research ahead of the South Carolina and Nevada Primaries featured on Broadcasting & Cable
Heading into the U.S. primaries, with candidates vying for nominations in the Democratic and Republican parties, Google search data can provide an interesting insight into the mind of the American public. iQuanti, a data-driven digital marketing company, conducted...
iQuanti’s predictions of the 2016 Grammy Award Winners featured on MediaPost
The Grammy Awards are fast approaching, and iQuanti, a digital marketing agency specializing in data analytics has predicted the 2016 winners in each category. MediaPost, an online news source focused on media and digital marketing, reported on iQuanti’s predictions...
iQuanti CEO Sastry Rachakonda speaks to Matt Kapko from CIO on the difference between AdTech and Marketing Tech
For this reason, ad tech and marketing tech are in some ways one and the same. They share commonalities, and much of the confusion over the difference relates to the fact that advertising is the most visible form of marketing, according to Vish Sastry Rachakonda, CEO...