Inc.: User Interest Grows in Removing Facebook Accounts

Inc.: User Interest Grows in Removing Facebook Accounts

Terms like “delete Facebook” are being searched and tweeted in record numbers, iQuanti data indicates. As reported by Inc., the Facebook/Cambridge Analytica scandal is leading some consumers to consider removing Facebook. Click through to the full article...
MediaPost: Consumers Ask How to Delete Facebook

MediaPost: Consumers Ask How to Delete Facebook

Consumers appear to be taking Facebook’s recent privacy breach seriously. According to an iQuanti analysis published in MediaPost, searches for “delete Facebook account” spiked in mid-March, as news of the breach reached the mainstream. Read the...
Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee

Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee

Some companies are pulling back on Facebook ads, a trend that could pick up in the wake of the company’s data privacy scandal. So says iQuanti strategist Michael Bertini to Quartz – which points out that Facebook ads were facing headwinds even before the...
Marketing Dive: Pizza Brands Experience Surge in Search Interest

Marketing Dive: Pizza Brands Experience Surge in Search Interest

Consumers are seeking out Pi Day specials from their favorite brands, Marketing Dive reports, citing iQuanti data. Pizza chains, in particular, are seeing increased search interest in the weeks leading up to Pi Day (March 14). Click through to learn how pizza brands...
MediaPost: Pi Day Draws More Consumers’ Attention

MediaPost: Pi Day Draws More Consumers’ Attention

Searches for “pi” and “Pi Day” are surging, an iQuanti analysis shows. Marketers at brands like Microsoft, Domino’s, and Newegg are taking advantage by publishing pi-themed deals. Learn what Pi Day means for marketers by reading the full...
MediaPost: Old Content Flagged by Google’s Freshness Update

MediaPost: Old Content Flagged by Google’s Freshness Update

Notice a drop in organic traffic to your site? Google’s Freshness Update may be to blame. The Google algorithm appears to penalize outdated content, iQuanti strategist Michael Bertini tells MediaPost. Click through to the article to see how much traffic can be...