MediaPost: Consumers Ask How to Delete Facebook

MediaPost: Consumers Ask How to Delete Facebook

Consumers appear to be taking Facebook’s recent privacy breach seriously. According to an iQuanti analysis published in MediaPost, searches for “delete Facebook account” spiked in mid-March, as news of the breach reached the mainstream. Read the...
Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee

Quartz: Facebook’s Privacy Woes May Lead Advertisers to Flee

Some companies are pulling back on Facebook ads, a trend that could pick up in the wake of the company’s data privacy scandal. So says iQuanti strategist Michael Bertini to Quartz – which points out that Facebook ads were facing headwinds even before the...
Marketing Dive: Pizza Brands Experience Surge in Search Interest

Marketing Dive: Pizza Brands Experience Surge in Search Interest

Consumers are seeking out Pi Day specials from their favorite brands, Marketing Dive reports, citing iQuanti data. Pizza chains, in particular, are seeing increased search interest in the weeks leading up to Pi Day (March 14). Click through to learn how pizza brands...
MediaPost: Pi Day Draws More Consumers’ Attention

MediaPost: Pi Day Draws More Consumers’ Attention

Searches for “pi” and “Pi Day” are surging, an iQuanti analysis shows. Marketers at brands like Microsoft, Domino’s, and Newegg are taking advantage by publishing pi-themed deals. Learn what Pi Day means for marketers by reading the full...
MediaPost: Old Content Flagged by Google’s Freshness Update

MediaPost: Old Content Flagged by Google’s Freshness Update

Notice a drop in organic traffic to your site? Google’s Freshness Update may be to blame. The Google algorithm appears to penalize outdated content, iQuanti strategist Michael Bertini tells MediaPost. Click through to the article to see how much traffic can be...
Michael Bertini feat. in NYTimes’ – Google’s Project Owl

Michael Bertini feat. in NYTimes’ – Google’s Project Owl

Image courtesy of CreditMinh Uong/The New York Times Google’s Project Owl initiative, which aims to provide “algorithmic update to surface more authoritative content”, has made some people in the industry believe that Google becoming an arbiter of trustworthy news is...