MediaPost: How Advertisers Could Offer Blockchain Payments to Consumers
Will people one day get paid to view online ads? Blockchain could make advertiser-to-consumer payments a reality, iQuanti CEO Sastry Rachakonda writes in MediaPost. And blockchain payments are just one way digital marketing will be upended by the technology, Sastry...
E-Commerce Times: In Wake of Scandal, Facebook User Growth May Slow
Facebook user growth could slow in the wake of the company’s data privacy scandal, iQuanti’s Michael Bertini warns in E-Commerce Times. Given that it’s not clear whether other exploit opportunities exist, consumers may become more wary about posting...
Econtent: What Marketers Can Do to Manage Facebook Algorithm Changes
As it gets tougher to generate organic views on Facebook, iQuanti strategist Michael Bertini tells Econtent, marketers may want to double down on the search channel. Coding pages in AMP can provide the same kind of seamless browsing experience that Facebook offers,...
Banking Exchange: How Google’s Algorithm Updates Could Hurt Your Search Ranking
Large, complex websites may be getting penalized by two Google algorithm updates, iQuanti strategist Michael Bertini writes in Banking Exchange. In some cases, Google’s Freshness Update and Speed Update can lead to double-digit declines in organic traffic. Read...