Paid search marketers’ quick guide to automation management
Best practices for leveraging Google Ads automations to drive marketing goals Paid search marketing automation is evolving at pace. New Google Ads automations such as Smart Bidding, responsive search ads, OptiScore, and Performance Max have taken routine, repetitive...
Five ways paid search marketers can add strategic value in the age of automation
How leading marketers are using Google Ads automation and data to supercharge growth Is automation in Google Ads eating up the role of marketers? The answer is yes – but only the cumbersome, repetitive tasks, leaving marketers free to focus on strategic, high-value...
My iQuanti Journey: Anupam Pareek
Drop in at iQuanti’s Bangalore office any morning and you’ll see a man walking down the aisle, coffee cup in hand, greeting and talking to people. That’s Anupam Pareek, iQuanti’s global head of human resources (HR) and admin. Always approachable and accessible, Anupam...
My iQuanti Journey: Pooja H
How Pooja went from being an analyst to shaping strategic projects at iQuanti My iQuanti Journey: We recently announced the launch of our new blog series, My Journey with iQuanti. Featuring employees from different teams, the series throws light on individual growth...