Google SERPs Now Show a Carousel of Wikipedia Content. Is It Here to Stay?
Google is now testing more Wikipedia content on its search engine results pages (SERPs). The goal, iQuanti director of search strategy Michael Bertini says, is to make SERPs more personalized and relevant. But the change is probably only temporary, Michael adds....
Analysis: Google’s Q1 2018 Financial Results
Google parent Alphabet’s first-quarter results beat Wall Street’s expectations. Across the board – in search ads and its newer cloud and hardware businesses – the company’s revenue rose from the year-ago quarter. What are our takeaways...
Analysis: The Search Insider Summit 2018
Michael Bertini, iQuanti’s director of search strategy, attended the Search Insider Summit in April 2018. Here are his takes on how the search channel is evolving – and what that means for marketing professionals. What do we expect for the search industry...
How Facebook’s Senate Hearing Could Affect Digital Marketing
Michael Bertini is iQuanti’s director of search strategy. Here, he shares his thoughts on the Senate hearing that followed the Cambridge Analytica data scandal. How will the Facebook data privacy scandal make targeting harder for marketers? Facebook might apply...