Digital Marketing Trends: What Experts Didn’t See Coming in 2018
Predicting trends is a tricky business – but, like clockwork, everyone in the marketing world becomes a trend forecaster at year-end. “Digital Marketing Trends for the coming year” content is commonplace because it’s easy to write: Just cite some...
Financial Services Digital Marketing Trends of 2018
By Tony Hooper The Trends That Shaped Financial Services Digital Marketing in 2018: A Look Back 2019 is here. The economy is roaring, unemployment is at historic lows, and consumer confidence is reaching new heights. Great news for digital marketers in financial...
5 Considerations for your Enterprise SEO Audit in 2019
By Wayne Cichanski Heading into 2019, search continues to be a leading enterprise acquisition channel. According to PwC and IAB, search engine marketing (SEM) spend totaled $12 billion in the first half of 2018, or 46 percent of the digital ad market. That figure is...
3 Search Truisms Behind iQuanti’s ALPS SEO Platform
We’re excited to have been named a finalist in The Drum Search Awards 2018, in which our ALPS enterprise SEO tool was highly commended and awarded runner-up in the “best search software” category. This recognition is big for us. On its own merits, the Drum...