Our Blog - iQuanti Insights | iQuanti Digital Marketing Company

Here’s how to identify content gaps to strengthen your banking SEO strategy

Content that spans the customer journey can serve as a differentiator. How do banks identify the gaps in their existing content strategy and rank for the terms that matter? For financial-services organizations that are seeking to differentiate themselves, content...

Google I/O 2019: Googlebot updates (and its impact on enterprise SEO)

The Googlebot is getting an update Google recently announced a major change to the Googlebot – a largely invisible one that could nonetheless impact brands’ enterprise SEO strategies. Moving forward, Google will keep the Googlebot up-to-date with the latest...

What Chrome’s browser privacy changes may mean for marketers

Google I/O 2019: Here’s the latest from Google Google announced this month that it is tweaking its Chrome browser to better identify different types of cookies. Moving forward, it will help users differentiate between the “friendly” cookies that save their...

Q&A with Sreekant Lanka: Google’s former Programmatic Head to lead Paid Media at iQuanti

We are thrilled to welcome Google’s former Head of Programmatic Account Strategy, Sreekant Lanka as our new Head of Paid Media at iQuanti. Mashal Thariani, our in-house Public Relations Manager, sat down with Sreekant for a chat – to understand his work, his...

Financial services marketing to seniors: understanding the digital possibilities

For banks aiming to engage millennials and Gen Z, digital media offers unparalleled reach and relevancy. But does digital make sense for financial services marketing to older generations? The answer is yes – yet for maximum impact, a differentiated approach is...

Maximizing efficiency in enterprise SEO: SEO and PPC integration

Typically, organic and paid search are siloed functions within enterprise digital marketing. From the standpoint of strategy, user experience, budgeting, testing, and measurement, SEO and PPC rarely inform and support each other. But is this the right way to go about...