Wayne Cichanski

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Digital Marketing Insights from : Wayne Cichanski

Level up Your Content Strategy

Level up Your Content Strategy

A sophisticated content strategy is key to driving long-term SEO success.But how do you know what content works for your business? How can you create content that is customer-centric, delivers measurable results, and addresses your customers’ information needs?Read... read more
Redesigning your bank website for SEO in 2019

Redesigning your bank website for SEO in 2019

Are you planning a banking website revamp in 2019? Whatever your business reasons for undertaking your bank website redesign are, remember that user experience is important, but it’s not all that matters. Search engine optimization (SEO) is just as much of a necessity... read more
5 Considerations for your Enterprise SEO Audit in 2019

5 Considerations for your Enterprise SEO Audit in 2019

By Wayne Cichanski Heading into 2019, search continues to be a leading enterprise acquisition channel. According to PwC and IAB, search engine marketing (SEM) spend totaled $12 billion in the first half of 2018, or 46 percent of the digital ad market. That figure is... read more
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