Digital Marketing Insights from : Team iQuanti
CEO Sastry Rachakonda talks about patriotic themes and search strategies around 4th of July celebrations on Momentology
The 4th of July is just around the corner and so that means we will be seeing a lot of American flags, fireworks, barbecues and promotions in time for the day. Although some may feel alienated by patriotic ads, a belief is held that patriotic ads, particularly with... read more
iQuanti research on Father’s Day search trends in 2015 on CNBC
According to digital marketing agency iQuanti, 1.2 million people searched for the term Father’s Day last June 2014. While the vast majority were looking for the actual date of the holiday, about half a million people were seeking gifts for... read more
Do Women Care More Than Men About Father’s Day?
Recent data around search trends show that almost 60% of online searches made for Father’s Day between the first week of May 2013 and last week of May 2015 were done by women while men only accounted for 33%. This is particularly interesting as searches for related... read more