Team iQuanti
Digital Marketing Insights from : Team iQuanti
HomeEquity Bank boosted digital acquisition by 25% YoY
iQuanti manages all aspects of digital acquisition for HomeEquity Bank. We were challenged with growing the business at double-digit rates while lowering cost to acquire. We built and executed a detailed optimization strategy for each customer acquisition channel... read more
Are Americans starting to care less about Mom?
Ahead of Mother’s Day, the team at iQuanti thought it would be fun to take a look at how Google searches around Mother’s Day compared against Father’s Day during the relevant months in previous years. Looking at monthly U.S. search volumes in April and May for... read more
Search Insights into Americans’ Interest in Travel to Cuba
According to data from the U.S. Census Bureau, there are an estimated 2 million U.S. residents of Cuban ethnic origin. The Pew Research Center reports that the majority of Cubans in the United States (68%) are concentrated in the state of Florida. California has the... read more