Team iQuanti
Digital Marketing Insights from : Team iQuanti
Blockchain to Bring Transparency to Digital Marketing
Blockchain has the potential to revolutionize digital marketing – offering better targeting for advertisers and increased transparency for consumers. That’s according to Wayne Cichanski, iQuanti’s senior director of search strategy. Here’s... read more
How Google Uses the SERP to Battle Fake News
The battle between Google and its social media brethren is escalating by the day, as they try to compete for eyeballs and ad dollars. Aside from battling each other, these sites must also find ways to deal with fake news and the spread of disinformation that has... read more
ThinkAdvisor: Consumers Navigating Their Options Without Insurance Agents
Many people are navigating the insurance market on their own, consumer search activity analyzed by iQuanti reveals. In the nation’s three largest cities, switchover activity – instances when consumers search for live insurance agents in their area – has dropped... read more