Team iQuanti
Digital Marketing Insights from : Team iQuanti
Here’s Why the Google News Initiative Matters for Marketers
Google announced in March 2018 a new project called the Google News Initiative. In it, Google will aim to surface more “authoritative” content and make it simpler for consumers to subscribe to news publications. Here, iQuanti search strategy director... read more
The Marketing Implications of AI Adoption at Google
Google already applies AI across its business. As recently as February 2018, the company announced that it would start optimizing its AdSense product with the help of machine learning. What’s next for Google and AI? According to iQuanti product VP Ajay Rama,... read more
Analysis: Why Ad Blocking Makes Sense in Google Chrome
Even Google admits that some internet ads can be intrusive. In February 2018, the company announced that its Chrome browser would have ad blocking built in. Here, iQuanti vice president of search strategy Wayne Cichanski shares his thoughts on Google’s ad... read more