Team iQuanti
Digital Marketing Insights from : Team iQuanti
Google Ad Ban May Make Finance-Related Searches More Competitive
Google recently implemented an ad ban on certain kinds of sketchy ads. Here, iQuanti search strategy director Michael Bertini addresses why Google moved to block some ads and how advertisers should respond. Do we have any thoughts on the practice of banning ads done... read more
Here’s Why the Google News Initiative Matters for Marketers
Google announced in March 2018 a new project called the Google News Initiative. In it, Google will aim to surface more “authoritative” content and make it simpler for consumers to subscribe to news publications. Here, iQuanti search strategy director... read more
The Marketing Implications of AI Adoption at Google
Google already applies AI across its business. As recently as February 2018, the company announced that it would start optimizing its AdSense product with the help of machine learning. What’s next for Google and AI? According to iQuanti product VP Ajay Rama,... read more