Team iQuanti
Digital Marketing Insights from : Team iQuanti
The Massive Opportunity in AI-Powered Marketing
Artificial intelligence has great promise in digital marketing. AI is well-suited to recognizing patterns and flagging outliers. That’s a powerful capability at a time when marketing campaigns produce thousands or millions of data points. In the not-too-distant... read more
Google’s SERPs Are Better Than Ever Before. Here’s What That Means for Marketers
Google continues to evolve its algorithm. The company’s search engine results pages (SERPs) now provide users with word definitions, map results, equations, translations, and more. There’s little doubt that more relevant results benefit the consumer. But... read more
Could the Facebook Scandal Impact Small Business Marketing?
In the wake of the Facebook/Cambridge Analytica data scandal, the federal government is weighing the potential for more advertising regulation. That should be a concern for smaller businesses, iQuanti vice president of search strategy Wayne Cichanski says. Thus far,... read more